LIFE SCIENCES
Neuroscience brochure from EMD Millipore – This brochure combines scientific information with a marketing flair. It was used as fulfillment literature at the Annual Neuroscience Society Meeting in San Diego. Highly popular with both scientists and marketers, it has since been revised and reprinted three times. Neurosciences pamphlet from EMD Millipore – This pamphlet, “New Capabilities for your Neuroscience Research,” provides neuroscientists with a quick-read on how to optimize laboratory productivity with reliable reagents, kits, and other enabling technologies for life science research and development. Flow Cytometry Web copy from EMD Millipore – This website copy introduced scientists to benchtop flow cytometry assays and instrumentation when Millipore, now EMD Millipore, acquired Guava Technologies. ___________________________________________________________________
EMPLOYEE COMMUNICATIONS
Pat Rarus excels in employee communications and has won various industry awards for her internal communications projects. She is especially proud of her PROTOS trophy for outstanding achievement in internal communications from the Orange County Chapter of the Public Relations Society of America (PRSA). Pat obtained the award for writing and editing Beckman Life, a global employee publication for Beckman Coulter employees. Hard copies or scanned copies are available for review. As a consultant, Pat has assisted HealthCare Partners with its “Live the Values” corporate communications initiative. Here are two examples: Values Article on Integrity Values Article on Stewardship
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MEDICAL CENTER ADS AND BROCHURES
Pat Rarus, principal of Marcom Consulting Group, is a freelance writer and ghost-writer of ads and brochures, especially press releases on healthcare, technology and small businesses. For samples, please contact Pat Rarus. ___________________________________________________________________
NUTRACEUTICALS/COMPLEMENTARY ALTERNATIVE MEDICINE (CAM)
Cyrex brochure Nutraceuticals, article, “Patient Heal Thyself” Skin and the Aging Process ___________________________________________________________________
PRESS RELEASES
Pat Rarus, principal of Marcom Consulting Group, is a freelance writer and ghost-writer of press releases, especially press releases on healthcare, technology and small businesses. Here are a few samples. For others, please contact Pat Rarus. NEO3DO HealthCare Partners Photon IRSI ___________________________________________________________________
ENERGY MATERIALS
Pat won a Sigma Delta Chi (journalism society) award for a series of articles she wrote on solar energy. That series is not available electronically. However, this article published in the former North Magazine is. North Magazine story, “Solar Energy” ___________________________________________________________________
RÉSUMÉS
Pat has helped a number of job seekers reinvent themselves or, at minimum, highlight their most significant accomplishments in a two-to-three-page résumé. Here is a sample of one for Michael Pierson, a successful builder/real estate developer who was self-employed for most of his career. Résumé for Michael Pierson