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The Difference between Affect and Effect


Using Correct Grammar in Business Writing

Do you know the difference between affect and effect?

Many business professionals who are good at writing content sometimes are confused by grammatical rules. In particular, they are puzzled by words that contain a similar spelling and similar pronunciation yet have a different meaning.  Many grammatical errors occur in business writing with the  two words, Affect and Effect.  Marcom Consulting Group is delighted to show you the difference. My explanation comes from www.dictionary.com

 Af-fect is a verb used with an object. It means to:

[v. uh-fekt]

 1.   Act on; produce an effect or change in: Cold weather affected the crops.

2.   Impress the mind or move the feelings of: The music affected him deeply.

 

Ef·fect is a noun that means:

[ih-fekt]

  1. Something that is produced by an agency or cause; result; consequence: Exposure to the sun had the effect of toughening his skin.
  2. Power to produce results; efficacy; force; validity; influence. His protest had no effect.

 

Grammar tips brought to you by Marcom Consulting Group: www.marcomconsultinggroup.com

 

Get a Grip on Grammar

You Mean Newspapers Contain Grammatical Errors?

 In the early 1980s, when I was a reporter for the former Times-Advocate newspaper, now known as the North County Times, our managing editor Will Corbin, a veteran journalist, had a “whaling wall” (unrelated to Wyland’s ocean-related murals) in our newsroom. On that wall, he pasted hard-copy (no electronic entries in those days) articles with errors. In doing so, he embarrassed reporters for mistakes they made either in fact-checking or grammar – sometimes both.

This experience was humbling for many novice and seasoned reporters.  Fortunately, or fortuitously, my consumer-related articles were error free and never made it to Will’s whaling wall.  Now, in this age of tweeting and texting, grammar has gotten incredibly sloppy – even in first-class newspapers, such as the San Diego Union Tribune, now called the U-T. I was a subscriber for decades. Although, I no longer am, I obtain TV listings information online.

In April, I noticed a glaring error when I was looking up program information for NBC-TV’s Rock Center with Brian Williams.

 

Can you find the error in this description of the program segments below? The first person who does will get a Starbucks gift card. Contact me with the right answer here.

Allegations that Remington has ignored a potential defect in some of it’s guns; New York’s Iron Workers Local 40; a man books bands to play in his living room. (4.11.12)