Archive for February 2013

The Difference between Affect and Effect

Using Correct Grammar in Business Writing

Do you know the difference between affect and effect?

Many business professionals who are good at writing content sometimes are confused by grammatical rules. In particular, they are puzzled by words that contain a similar spelling and similar pronunciation yet have a different meaning.  Many grammatical errors occur in business writing with the  two words, Affect and Effect.  Marcom Consulting Group is delighted to show you the difference. My explanation comes from

 Af-fect is a verb used with an object. It means to:

[v. uh-fekt]

 1.   Act on; produce an effect or change in: Cold weather affected the crops.

2.   Impress the mind or move the feelings of: The music affected him deeply.


Ef·fect is a noun that means:


  1. Something that is produced by an agency or cause; result; consequence: Exposure to the sun had the effect of toughening his skin.
  2. Power to produce results; efficacy; force; validity; influence. His protest had no effect.


Grammar tips brought to you by Marcom Consulting Group: